campaigns: Joan Brown, artist
In the summer of 2009, Joan asked me to help her launch and promote her upcoming exhibition. As she was uncertain exactly what she needed, I advised her that each piece to be created and produced must be coordinated to reflect a consistent look and feel.
A booklet was devised as an additional method of fund raising, as this show benefitted a local church. Postcards promoting the event time and place were created and sent, and business cards were handed out to friends as well as casual acquaintences.
A website was also designed and is still in use by the artist for promoting her work.
My expertise in design, production, copywriting, editing and marketing were apparent in this successful campaign.